One afternoon earlier this year, as I was on my way home from a client appointment, my cell phone rang. My daughter was on the other end and she was in tears. Cecilia worked as an aesthetician at a spa/salon and had started a side business as a makeup artist for weddings and special events. The spa discovered her business Facebook page and issued an ultimatum: close your business and stay with the spa or pursue her business but lose her job. Mind you, she wasn’t taking any business away from the spa. She focuses on brides who want their makeup done on location, a service the spa did not provide.
She wanted to keep building her business but was afraid to lose the guaranteed income that comes with being an employee. I told her to let the spa job go and take a chance with her own business. Cecilia is not unaware of the ups and downs, fears and joys that come with an entrepreneur life. Both her dad and I currently have or have had our own businesses down through the years. She has seen us succeed and she has seen us fall on our faces. After some thought and conversation, she dried her tears, gathered her gumption and embarked on her entrepreneur adventure—and she has never looked back.
Cecilia's initial goal was to book 12 brides. Since she launched, she has not only exceeded that goal but her makeup artistry has appeared on the cover of Milwaukee magazine, fashion runways and the faces of beautiful brides for whom she has created wonderful, timeless looks. She was a featured artist at the RAW show at the Rave last Wednesday. Yes, I am her biased mom, but I’m super proud of this girl, her bravery and her successes!
Sometimes, life takes you places you don’t expect to go. As an entrepreneur, you have to be able to acknowledge your fear, pull on your big girl (or big boy) pants and take a chance. Are you a looking for a makeup artist? Check out Aesthetics by Cecilia for more information!
Speaker, professional photographer, marketer, track/cross country coach, general running geek